Who is the target audience? The main flash page is marketed for children through people in their later 20’s (people who are web savvy and have a more advanced understanding of how to navigate a flash only website). The “store” section of the website targets people who are looking to get a new cell phone, but they also have additional tabs that give you the news, entertainment updates, sports, lifestyle, and more. Overall the website is marketing itself to a younger generation by showing how “cool” and “hip” they are. This might be confusing for older people looking for a simple website to buy a phone.
What is the site’s objective? The main flash page seems to be purely for fun. They have also hidden 1000 free phone chargers in the flash page, so that will keep people entertained as well. It gets the user interested in the website, enough so, that they want to find out what exactly do they sell. They have an easy to find “store” page which looks like a normal website where the user can buy their products and actually learn about them. They also include functionality that a user might want on their home page such as news, entertainment, sports, lifestyle, and more. Their objective is to capture the user’s attention and then sell to them. They make themselves seem trendy so people are more likely to buy from them.
What would you want to change about the website? At first when I started out on the flash page I had no idea how to navigate down. I figured it out by accident, but it would have been nice to have a little pointer or hint. If a user becomes frustrated immediately at the website they probably won’t have a good overall experience. There is so much to see on the page that it would be a shame for the user to miss out.
No comments:
Post a Comment