What I've Done

As soon as my group was formed we started brainstorming ideas that might fit a fortune 500 company. Alex first suggested building an artificial island that uses old tires and plastics to stay afloat (interesting, good for the environment, and a "must have" for the insanely wealthy). Everyone really seemed to like the "good for the environment" feel, but wanted an idea that was a bit more realistic. I came up with the idea for a nuclear energy company that is trying to promote nuclear energy as greener than the alternatives, and show that we're safe and non-threatening.

Jessie met with Alex and finalized the problem, that he is the CEO of a regular electric/natural gas company and wants to distinguish his company from his competitors by showing his green initiative.

Jessie's blog has a write up of all of our meetings and explains what was discussed and what we decided on: http://jamspropracin.blogspot.com/

In these meetings I helped flesh out ideas, once we realized we had to move away from distribution methods, and helped come up with tag lines and ideas for imagery. I came up with the "It's now easy being green" with Kermit idea, but once we found out that has already been used we abandoned it (I really have never seen that commercial before!). I typed up the notes from our meeting prior to the class in which we pitched our 3 big ideas, and helped finalize our Urban Solution, Everyone is Green, and Green for the Future ideas.

After pitching our ideas to Alex we decided that we want to go forward with the "Everyone is Green" solution, but we want to add more to this rather than just print ads. Some ideas mentioned were adding an application to Google Maps that would allow you to see houses in your area that have changed to Akron Energy. We'd also like to add an incentive, so if more people in your area sign up, your price of energy will decrease. We're working on making this idea more viral, and something people can really get into.